Frank Dandy Superwear®

The Frank Dandy Superwear® brand was created in Sweden 2003 as a reaction against the boring - single coloured - men's underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of men's underwear.

Frank Dandy Superwear® refuses to follow the norm. Each collection offers something new and unexpected. But the fit, materials and attention to details always remain. Our bestseller boxers for men and women have a carefully selected quality of combed cotton and elastane to guarantee comfort and fit. Hence, we recently introduced the most comfortable waistband on the market.

Frank Dandy Superwear® is represented internationally and can be found in top fashion & denim stores around Scandinavia, Europe, North America and Japan.

- It's not underwear, it's Superwear!

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